Branding & design for biotech, healthcare & life sciences

Our capabilities + your challenges = authentic creative solutions

Our capabilities

Addison MacLeod Creative offers comprehensive and unique design services for companies who are focused on making a difference and want to change the world for patients and families in need.

  • What is the current state of your brand? Are you a startup or a public company?

    We start with a brand assessment and develop the strategy and creative execution for net-new brands, brand evolutions, redesigns, campaigns, brand guides that will fully represent who you are as a company.

  • How does your science story resonate with your audience?

    We help create mechanism of action (MOA) graphics and animations, interactive web graphics, conceptual graphics, scientific posters, journal covers and data visualization to help you share your ground-breaking results.

  • What do people take away from your presentations? Do you know?

    From investor decks to corporate presentations, executive talks to presentation training, we help shape your message and visuals for effective engagement.

  • How is your brand and story experienced on your website? Is it congruent? Does it connect with your audiences?

    We create powerful user experiences on the web for launch companies and redesigns for established companies through user interface and experience design, interactive features, new content sections, blogs, podcasts, website audits/assessments and analytics, and SEO to elevate your impact.

  • Do your office and virtual spaces reflect your brand?

    We create wall graphics, signage and digital experiences, as well as curate/commission fine art and sculpture. We also design trade show presence and event set design so that your team and partners can properly experience your brand.

  • When was the last time you had your picture taken? Does your team look like a team?

    From headshots to lab and office photos, full-production video, aerial drone and 360 VR, animations and motion graphics, having the right images makes all the difference.

  • What is your social media strategy? Do you have one?

    Social media is a critical part of the way you communicate with your key audiences for announcement graphics, scientific explainers, infographics, motion graphics and video - and having a clear strategy is step one in our approach for you.

Dean Wetherbee, Creator, Maker, Founder at Addison MacLeod Creative.

Meet our founder

With a 20+ year background of award-winning creative strategy and design, Dean Wetherbee is a creative executive, thinker, strategist, designer, illustrator, maker and problem-solver who has built and led creative studios in both agency and in-house environments, from start-ups to Fortune 15. He founded Addison MacLeod Creative in 2022.

Throughout his career, Dean has worked with clients such as GV/Google Venture, Third Rock Ventures, Atlas Venture, BioNtech, Pfizer, Takeda, Moderna, Aetna, Spark Therapeutics, McKesson, and over 100 other companies in the biotech, healthcare, science, government, private and not-for-profit sectors.

“I love helping organizations express themselves and building lasting impact for teams, partners, families and patients.”

Dean Wetherbee
Creator, Maker, Founder

How we work

Throughout our comprehensive, multi-step design process, we collaborate with you to dig deep, understand quickly, and create solutions uniquely designed for your mission - with agility, efficiency and vision.

Get started with
Addison MacLeod Creative today.

Let’s talk about your goals and what’s important to you. Interested in seeing more? Ask for our portfolio.

Contact us at letstalk@addisonmacleod.com, or send us a message here: